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1000 hours to combat child abuse

By Brian van den Hurk, General Manager at Draftfcb Auckland
Draftfcb Auckland has launched The ‘1000 Hours Project’, a national search for an organisation working to prevent child abuse and to be the recipient of 1000 hours worth of free advertising services. 

The project will see our full-service advertising agency unite with a not-for-profit or community partner that shares the common goal of doing something about reducing child abuse in New Zealand.

The concept was born after our staff decided that the child abuse stories in New Zealand were too horrific to ignore.

It seems that child abuse cases are brought to our attention by the New Zealand media on almost a weekly basis. Our people, many of whom are parents themselves, decided as a collective group we should do something.

Child abuse is a big and complex problem and we know that one advertising agency can’t do it all by itself. But if we can give a boost to an existing organisation, then we believe we can make a difference.

We are seeking applications for the 1000 Hours Project from organisations that demonstrate a clear commitment to reducing child abuse in New Zealand. The recipient will work with a dedicated team from Draftfcb to develop and implement an appropriate communications strategy.

The 1000 Hours Project is open to all organisations, large or small, committed to making a difference.

If you are part of an organisation working in this field that could benefit from the added awareness that advertising achieves, then we would encourage you to apply to be part of the 1000 Hours Project.

We also want to encourage other businesses to consider taking action against child abuse by donating their time and expertise to a child protection organisation making a difference in their community.

A panel of four senior Draftfcb personnel will review all applications and create a short list of organisations who will then be invited to an interview, either in person or via video conference depending on the applicant’s location and the Children’s Commissioner, Dr. Russell Wills, will act as a guest expert on the panel and will also attend the interviews to assist with the final decision.
Applications are now open and close at 5pm on Friday 30 August. Interested parties can apply online