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Adfest Day 1 Direct and Promo

by Raymond Ng, creative director, Draftfcb Malaysia
I was greeted in Pattaya by warm smiles and a beautiful sunny seaside view.

But it was short lived, of course. That view suddenly turned into over 600 entries and a total of 18 hours of case study videos:

Like always, Day 1 was about digging out the ideas in a sea of entries. Nothing much else to report as shortlist voting was done electronically and no discussions were allowed. After 8 hours we only managed to finish Round 1 for Direct.