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Air New Zealand: The City-Picker


By Kate Getty, senior copywriter, Draftfcb San Francisco

To promote Air New Zealand's daily flight from SFO to Auckland, Draftfcb wanted to get San Francisco locals excited about a destination they might not know. But looking closer, we noticed: San Francisco and Auckland are so much alike! Both are on a gorgeous bay, surrounded by diverse nature, with a concentration of great wine, food, night life and culture. So, we created a game, asking people to test their Kiwi IQ, by choosing which city is portrayed in each picture. It can be tricky. Clickhereto play and to register for a chance to win two flights to Auckland from SFO.