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Behavioral Economics, Evolutionary Psychology, Instinctual Marketing

The Institute of Decision Making is delighted to be sharing the stage at Advertising Week in NYC on September 26th with Professor Vladas Griskevicius, McKnight professor of marketing and psychology at the University of Minnesota’s Carlson School of Management and the author of an important new book, “The Rational Animal: How evolution has made us smarter than we think we are.” Read an interview on All Voices where Professor Griskevicius discusses the key points he will talk about here