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Big Data and Marketing's New 'Normal' - a Discussion on DMA 2012

By: Melanie Pérez, Corporate Communications Manager

This year the Direct Marketers Association held its annual DMA conference in Las Vegas. This was my very first time attending, and it gave me the chance to see three of our own in action. Since a majority of the sessions centered around the impact of digital and social media on today’s marketing business, I thought it fitting to use Storify (a relatively new social media platform designed to curate posts, tweets, quotes, videos, etc. from around the web for building stories) to give a brief recap of the show, our participation and the social conversation that took place there.
Not everything needs to stay in Vegas. Clickhere to read more.