Draftfcb celebrates the 60th anniversary of Cannes Lions Festival of Creativity
Draftfcb will have an active presence once again at this year's Cannes Lions International Festival of Creativity including seven shortlisted campaigns, a quintet of jurors, four ACT Responsible Tribute award hopefuls, a trio of Young Lions and a Forum.
Five Draftfcb executives from four different countries have been invited to judge at this year’s competition:Global Executive Chairman Howard Draft on the Titanium & Integrated Lions jury.Pully Chau, president of Greater China, on the Creative Effectiveness Lions jury.Chief Digital Officer Chris Miller on the Mobile Lions jury.Draftfcb Auckland’s Executive Creative Director Regan Grafton on the Radio Lions jury.Phil Hewson, co-ECD at Draftfcb Vienna, on the Direct Lions jury.
Draftfcb has invited social psychologist and marketing professor Adam Alter. Author of The New York Times’ Bestseller Drunk Tank Pink, Adam will co-present with Matthew Willcox, executive director of Draftfcb’s Institute of Decision Making, "Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.”
Draftfcb’s up-and-coming talents have also been recognized by this year’s Festival with three Young Lions: Jennifer Levin, an account executive from Draftfcb LA/OC, at Cannes Young Account Executive Academy.Rafael Farah, media planner from Giovanni+Draftfcb Brazil, will join the Young Media Academy.Wassim Olabi, art director from Horizon Draftfcb Jeddah, will be part of the Young Creative Academy.
Five of our network's campaigns made the Direct Lions shortlist with Mayo Draftfcb Peru's "Potable Water Generator" for UTEC; New York's infamous Oreo "Daily Twist"; the Swiss direct mail that went viral globally, BMW's "Fastest Christmas Song"; Prime TV's "Call Girl" prank from Draftfcb Auckland; as well as two shortlists for the feel-good story of last year, "Driving Dogs" for MINI and SPCA, again by the Auckland office.
Draftfcb has also been shortlisted in theInnovation Lions competition with the Engen “Fire Blanket” campaign by Draftfcb Cape Town.
And finally, four Draftfcb campaigns are in the Running for a ACT Responsible Cannes Tribute Award. Horizon Draftfcb are nominated in the Solidarity category for "September Christmas"; in theEducation category Draftfcb London and Cape Town are up for Sported.'s "Turn It Around" and Engen's "Fire Blanket" respectively; and Mayo Draftfcb's billboard for UTEC is in the running for thePlanet category. You can help them to win by voting online before Wednesday 19th June.
All the eligible case studies will be on display in the Riviera Pavilion next to the Palais des Festivals at the ACT Responsible “How Creativity Helps Build a Better World” exhibition (sponsored by Draftfcb).
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