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Espresso of Innovation: Connected Future

By Dan West, innovations manager, Draftfcb UK

Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we’d like to talk about connections – from things to things and people to people – and how it will impact your business’ future.
Connected at CES
The decade old term ‘the internet of things’ was a buzzword again at this year’s CES. This is because tech advances have been commercialized, making them more accessible and useful to the consumer. Examples include, amongstmany others, Belkin’sWeMo, which allows you to program your home’s lights and appliances via an app. Not only does it figure out your personal preferences based on use but no longer do you have to worry about whether you left your straighteners on!
Graph Search
Facebook hasalso focussed on connections this week with the announcement of its new productGraph Search. Zuckerburg’s latest innovation pulls data from friends’ user history to make search results more relevant to your preferences. This new product allows Facebook to slowly move to the area where Google+ tried to play but with a much greater database from which to build from.Check out the discussion on the wider implications of Graph Search on our blog.
High altitude connections
Finally, Delta has taken connections to the next level with theirglass bottom app for iPad. During your flight it allows you to ‘see’ through the plane and look at landmarks, photos and even friends. This is a great way to plan your itinerary en route, allowing you to connect with the world around you, but ultimately it allows businesses to play the best and most engaging card in their arsenal, brand entertainment, by making your flight more enjoyable.
Final thought
The big question marketers and consumers alike will face is that in the age of mass connectivity who will win in the connected device arms race between the ‘Big Five’ of tech (Google, Amazon, Facebook, Apple and Microsoft)? With acquisitions and operating systems becoming neatly siloed behind company firewalls to protect profits of these intellectual properties, you don’t want to be holding an 8-Track when your consumers want an iPod.
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Right, we're off to get a WeMo so we can turn on the heating in our house before we get home... Brrr!