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Espresso of Innovation: Valentine’s Data Massacre


by Dan West, innovations manager, Inferno+Draftfcb
 
Hello and welcome to this week's Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, we’re all about the romance…or lack thereof.
 
On Valentine’s Day we all look at the relationships that we have or lament the ones we don’t. So here is a bit of tech and digital insights to help you out either way.
 
“About half of all Facebook relationships that have survived three months are likely to survive to four years or longer," according to theFacebook Data Science team who just released data on the US cities where you are most likely to fall in love. So if you’re looking to fall in love this Valentine’s head over to Colorado Springs, CO as they have the highest likelihood of “relationship formation”. Or if you need a bit more data to help you out, Wired have pulled together the stats from Tinder, OkCupid and Match.com to help you with your love endeavours.This infographic tells you the most successful profile words, activities and the best times to log on.
 
Unfortunately for San Francisco, according to Facebook, it is the worst place for long-term relationship success. But luckily they now haveHinge, which launched there last month after success in Washington DC, New York and Boston. Hinge is a dating app launched in 2013 for those that don’t care for the superficial nature of Tinder. Like Tinder you swipe left and right depending on whether you like someone, but the difference is you only get a finite number of matches per day forcing you to seriously consider a person. The algorithm also matches you with people you would like based on past behaviour and the behaviour of the network as a whole, as well as giving introductions and topics for conversation.
 
If you already have a significant other, often the biggest challenge is what to get them. Chocolates scream that you’d forgotten the day until you were on your way to meet your other half and, thanks tocryptofloricon, flowers could send a dangerous message – quite literally. So why not try PayPal? They have created a site calledpoemgrams that allows you to speak to a professional poet for free, discuss your partners qualities (and faults) and then they write a personalized poem for you to give them. Check out Wired’spoem to the internet.
 
Or if you have a real evil streak why not send your message through the Amazing Cupid app? Billed as thedemon love child of Flappy Bird and Snapchat by TechCrunch it allows you to send timed messages to people but with a gamification twist. Not only does the person only get a limited time to see the message but first they have to complete a level of Amazing Cupid in a time frame set by yourself to access it. Sounds like fun but you may not have a Valentine next year if you use it.
 
And if it’s all ended badly you may just be able to take a drug to ease the pain. Scientists have taken further strides in perfecting a drug that“blocks” love. In this case love is defined as lust, attraction and attachment. But if you could ease the pain, would you want to? Some argue it could stop suicidal tendencies, but possibly at the expense of your other relationships. And if you feel you’ll never find that special person there are alwaysmachines.