HISPANA! A COLORFUL LIFE!
BY ANNETTE MARROQUIN, ASSISTANT ACCOUNT EXECUTIVE, CHICAGO
“Who runs the world?” Latinos!
Ok, not quite, but we will. All counts show that we Latinos will be the largest U.S. demographic by 2050. That’s pretty cool!
Thankfully, I am a product of two people who decided to make a living for themselves in the United States — to build their goals and dreams while contributing to the economy of this awesome country. As a child, it was very difficult for me to grasp the concept of why I spoke Spanish and English while others did not. It was difficult to understand why I did not celebrate all the popular American holidays my friends did. Eventually, I grew up and understood and appreciated that I was lucky to get the best of both worlds.
My mom and dad helped me become the woman I am today by instilling in me both Mexican and American values. I remember refusing to speak Spanish at home and now laugh at the days when my father would ignore me unless I spoke to him in Spanish. His reasoning: “I don’t want you to forget the language because in the future you will have greater opportunities being bilingual.” He sure was right. I am proud that I have the ability to speak two universal languages because more opportunities come knocking on my door. Thanks, dad!
When entering the workforce, I originally wanted to be a broadcast journalist. But, advertising seemed a better fit and I quickly jumped in, landing an opportunity at a Hispanic agency in Dallas, Texas.
As I became more knowledgeable and gathered different skill sets in that environment, the greatest opportunity arose. After being an AAE in Dallas in 2011, I was recruited by Draftfcb as a junior level advertising professional to work on Kmart. Very few people can say they were recruited at my level, but I was, largely because of my in-depth insights and understanding of the Hispanic community coupled with being bilingual.
The joy, fulfillment, and satisfaction I get from the advertising industry — working in both the Hispanic and general market — is incredible. I get to thoroughly enjoy both of my cultures each and every day.
Hispanic Heritage Month reminds me to be grateful and proud. I’m grateful to all those who came before me and endured pain and suffering while seeking acceptance in America. I’m proud of how far we have come. Being of Mexican descent has given me significant insights while granting me countless opportunities to experience the best of both worlds. I am proud to be Mexican. I am proud to be American. I am proud to be Hispanic. Happy Hispanic Heritage Month.