National Bike-to-Work Week
This week is National Bike-to-Work Week in the U.S., and Friday, May 16, is National Bike-to-Work Day. In recognition of the week, a few of our FCB bikers share the benefits of their daily commutes.
Matthew Willcox on his collapsible bike
Why do you bike to work?
I try to cycle to work whenever I can. I once cycled 70 miles to talk at a conference on behavior change and energy efficiency in Sacramento - but most often, I make the beautiful ride to the FCB office in San Francisco. I travel a lot and try to take the riding habit with me. I have a really great folding bicycle. It's made by a British company called Brompton, and you can fold it in seconds (I've got it down to 13 seconds). I've also got a trailer for it (see pic). You can take a lot of luggage with you, but the really cool thing is that you can put the folded bike in the trailer, take the wheels off the trailer, and check it on a plane. As a result, I've been able to take the bike with me on business trips to Chicago, New York, Cannes, London and Shanghai (there are a lot of cyclists in Shanghai and it is a great way to see the city).
And one thing that really helps is our client, Levi's®, commuter line of clothing that is specifically designed for cycling (the jeans I'm wearing in the picture are commuter 511s). So I can just get off the bike and get straight to work wherever I am...
-Matthew Willcox, EVP, Global Planning Director and Executive Director, Institute of Decision Making, FCB
There are a lot of reasons to bike to work. First off, yes, it's a great way to clear your head and put you in a new mindset to think about ideas and business problems in new ways. Also, I can say I bike faster than a speeding train – in that my door-to-door commute is faster than taking the Brown Line. And lastly, it makes for a commute with a built-in workout. Or a workout with a built-in commute. It's like the ultimate in dual-tasking (maybe even triple-tasking if you put your mind to it).
-John Bleeden, SVP, Executive Producer, FCB Chicago
I bike to work because it's almost always the best 15 minutes of my day. I find the ride a great time to think through difficult problems. Something about biking's repetitive motion allows my mind to relax (even in NYC traffic). Lots of my good ideas have occurred to me as I'm racing along 6th Ave.
And, I have to admit, it cuts my commuting time in half.
-Enslow Kable, SVP, Group Strategy Director, FCB Garfinkel
It's good for the environment.
It's good for my heart.
It's good for my mind.
I bike year round. There are two quotes that a Chicago cyclist should live by:
"What doesn't kill you makes you stronger."
"There's no bad weather, only bad clothing."
-Myra Mazzei, VP, Creative Director, FCB Chicago
I live on the Upper East Side, so I love biking through the park to get me back in touch with nature, and then down Broadway and through Times Square, to keep me in touch with one of the world's premier spots for outdoor advertising.
-Jim Kudrik, VP, Group Copy Supervisor, FCB Health