News from Cannes Lions: Day One
Creativity and innovation are on full display on the Croisette at the 61st Cannes Lions Festival of Creativity. When not at the Palais viewing and being inspired by work from around the globe, FCB's delegates were found on our floating office: the Clara One yacht.
On Monday night, the network toasted its 13 Lions in the Promo & Activation and Direct categories.
Brazil led the Lions, with 7 trophies: 3 Gold, 1 Silver and 2 Bronze for CNA Speaking Exchange as well as a Bronze for NIVEA Protection Ad.
Switzerland won two, a Silver for the Swiss Youth Symphony Orchestra and a Bronze for MTV's Emography Project.
Peru won two Bronze Lions: one for UTEC's air purifying billboard and another for the "Searching for Hearts" campaign for the Peruvian Cancer Foundation.
South Africa's innovative "A Rainbow for a Rainbow Nation" for Coca-Cola won two Bronze Lions while the combined effort by Spain and FCB West for Canal+ snared Bronze.
Another highlight of the day was our seminar with our partners from Framestore – whose amazing accomplishments include Gravity, Avatar, Harry Potter and the Prisoner of Azkaban and The Dark Knight.
Stay tuned to FCBblog for more news throughout the week.