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NFC Chip Lacking from iPhone 5, But Still Strong Contender


By Elliot Lvovsky
New York search coordinator
 
So apparently, there’s been a lot of hype about the iPhone 5.  It’s already breaking all sorts of records and it’s most likely bound to break some more.  There’s been a lot of criticism, however, about this new phone lacking luster features, largely coming from the Samsung camp and its supporters. Samsung has also a new technologically advanced smartphone made available recently, called Galaxy S3. Sammy’s newest and very aggressive “Next Big Thing” ad campaign compares the two mobile units side-by-side, exposing the alleged shortcomings of the new 5, according to the South Korean manufacturer.  One such lacking feature, is called an NFC chip (stands for Near-Field Communications), which is apparently a big deal for advertisers, marketers, consumers and, logically, the NFC chip makers.
 
NFC chips permit the phone to send data over short distances. It’s effective and also very painless. One can share a playlist, for example, or their contact information with another NFC enabled phone by simply touching the two phones together, which is amazing and pretty impressive, but is also nothing short of sorcery and witchcraft. I wonder where the Salem, MA market will find itself on the adoption scale. But besides that, NFC chip-enabled phones are also able to pick up other NFC chips within range, sort of like WiFi networks. Those other chips will also be tagged with a name like “Floyd’s Taqueria,” or “Syd’s Bail Bonds."  Not sure how invasive or annoying this will eventually prove, but a user then gets prompted to associate with this other chip.
 
As QR codes are slowly fading into obscurity, due to insufficient consumer education and inadequate industry support, these NFC chips are poised to take over.  Juniper Research predicts that one in 5 smartphones will have this capability by 2014.  Evidently opportunities are boundless for mobile business affairs, banking and other mobile transactions, since the potential customer will be more likely to initiate contact with the business. NFC chips will soon find their way to your ordinary movie posters, where a user would be able to access the latest movie trailer or other related content.  Google Wallet is also testing this technology in major cities around the US.  Rumor has it, that your phone will soon replace your wallet or more specifically your credit card. Android-based phones strive to have this capacity in less than two years. For example, one would be able to pay for the new iPhone 5 with this new Galaxy S3. Just look for the stylized “N.”  It is absolute madness.  So advertisers and marketers take notice:
 

 
Regardless of ad campaigns and Samsung’s claims, Apple’s immortal design and craftsmanship factor still remain. Now, I’m going to go and get me this new 5, and even though I can’t use NFC now to pay for it, I can at least use my credit card which is good till 2014.