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The Future of UX

By Jen Maroney, director, user experience, New York
I was honored to introduce Lis Hubert as she delivered a fascinating talk to a group of Interaction Design Association members and Draftfcb colleagues on November 14.
"The Future of UX: Killing the Wireframe Machine" was a revolutionary call to arms for all UX practitioners. She talked about how a wireframe is a UI, and not the experience. Then Lis took us through her approach to ensure that we keep our customers happy, fulfill their business objectives, and keep them coming back for more.