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The Klout of Creativity Creds


By Jennifer Comiteau, VP, Director of Content Creation, Draftfcb Chicago
  
Creative accolades are critical currency in our business, and few seem to matter more than those that come from Creativity magazine. The daily Top 20 list is said to be the standard bearer of greatness and creative creds are awarded to the brands and shops Creativity rewards. This week, in the midst of wrath brought by Hurricane Sandy, Draftfcb earned its 27th Top 20 honor of 2012 when a spot forCox Communications created by Todd Tilford and his team in Chicago ranked as high as no. 8.
 
Among others that have placed on the acclaimed list include Oreo and Jamaica “Streetscapes” from New York, Kmart and Dow from Chicago; Compumundo, Piero, Eterna Cadencia, ZonaJobs, KY Gel and JVC from Argentina; Lisbon Zoo and Harmony XL-Fit from Portugal; Choko La from Draftfcb Ulka and EA Mass Effect 3 from San Francisco. Oreo’s final Daily Twist ranked no. 1, just as the Mars Rover Lands Twist did in July. Oreo’s History Print campaign, a collaboration between New York and Paris, was ranked tops in March. Overall, Draftfcb campaigns were named Creativity’s Pick of the Day 8 times this year.
 
You can view the entire list below. The race is on for 28 and beyond.
 

CAMPAIGN
COUNTRY
HIGHEST RANK
DATE


Cox Communications: Whole Home Partay
Chicago
8
November 3, 2012


Cox Communications: I Called Them
Chicago
8
November 3, 2012


Compumundo
Argentina
17
October 25, 2012


Kmart: Halloween
Chicago
15
October 22, 2012


Oreo: Halloween
New York
13
October 5, 2012


Oreo: The Final Daily Twist: High 5
New York
1 and Creativity Pick of the Day
October 2, 2012


Oreo: Daily Twist Big Announcement
New York
4
September 13, 2012


Piero: Sleeping Pills- Counseling
Argentina
13 and Pick of the Day
August 17, 2012


Daily Twist: Mars Rover Lands
New York
1, Pick of the Day and Top 5
July 8, 2012


Homecenter Sodimac: Warmth of Home
MAYO Draftfcb
9
July 11, 2012


Taco Bell: Operation Alaska
Orange County
3 and Pick of the Day
July 9, 2012


Daily Twist: Pride
New York
3, Pick of the Day and Top 5
June 26, 2012


Lisbon Zoo: This is the Sound
Portugal
19
May 07, 2012


UHAC: Test
Toronto
15
May 02, 2012


Eterna Cadencia: Book That Can’t Wait
Argentina
13
May 01, 2012


Harmony XL-Fit: Footballer
Portugal
2 and Pick of the Day
Apr 30, 2012


ZonaJobs: Grandma
Argentina
3 and Pick of the Day
Apr 26, 2012


Premier: Table
MAYO Draftfcb