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The Psychology of Luxury

“Luxury brands will always need to appeal to the senses and to have the hand of an artist not far away. But to make the most of their brand in the modern world, perhaps that artist should have two new bedfellows: the digital technologist and the behavioral scientist.”

 Read Matthew Willcox, Executive Director of the Institute of Decision Making’s piece on a cognitive approach to luxury, published recently on Luxury Daily.