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The Right Kind Of Complexity Can Help…

A lot has been written over the last few months about JCPenney’s annus horribilis and the related ousting of CEO Ron Johnson.  The Institute of Decision Making takes a slightly different tack and looks at their failed pricing policy from the standpoint of human nature.

Read Matthew Willcox’s piece on how JCPenney got it wrong with their approach to pricing in a piece published recently in Marketing Daily.