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Adoration, Respect, Homage – Yes, It Must Be A Debonairs Pizza Delivery

Press Release - South Africa, 01 April 2016

Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker® – the Ultimate, a man-sized 5 sausage Triple-Decker®.

Developed by FCB Joburg’s Creative Director Gareth Paul, Art Director Vukani Mpanza and Copywriter Robert Storom, the new 30-second television commercial was shot in Johannesburg by Ian Difford from Hungry Films.

Called ‘Ultimate Delivery’ and targeting males, the commercial uses a simple storyline and great character-acting to elegantly communicate the esteem in which these Debonairs Pizza fans hold their Debonairs Pizzas, and especially the Ultimate 5 sausage Triple-Decker®.

The Debonairs Pizza delivery man arrives at an office and he is welcomed inside by a group of young men who are obviously thrilled to be in his presence. Well, that’s what he thinks. The group is really in awe of the 5 sausage Triple-Decker®, its three layers and five sausage topping. In their opinion, it truly deserves the red carpet.




Creative agency: FCB                           

Executive Business Director: Mike Di Terlizzi

Account Director: Sarah Caradoc-Davies

Account Executive: Blaine Roper

Executive Creative Director: Jonathan Deeb      

Copywriter:  Robert Storom                  

Art director: Vukani Mpanza                              

Strategic planner: Jane Jacob   

TV production: Vanessa Borthwick                                

Media planners: Jedd Cokayne - The Media Shop                      

Production companies: Hungry Films                

Directors: Gareth Paul; Ian Difford                    

Editor: Tessa Ford                                           

Post-production: Tessa Ford Post Production, Bladeworks