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Debonairs Pizza Calls On South Africans To ‘Un-Lamba’ Themselves

Press Release - South Africa, 24 May 2017

South Africa’s leading quick service restaurant in the pizza sector for some 25 years, Debonairs Pizza, is getting the country moving with a fast-paced radio commercial.

Upping the tempo and grabbing attention by featuring the energetic tune made famous in 1958 by Mexican-American musician Ritchie Valens, ‘La Bamba’, the commercial nevertheless has true South Africa appeal as it replaces the word ‘La Bamba’ with ‘Lambile’, which is Zulu for ‘hungry’. Listen here:

Just 30-seconds long, it urges all South Africans to beat their hunger with Debonairs Pizza’s latest ‘Real Deal for a steal’ – a choice of one of three delicious ‘lamba busters’ for only R21.90.

The concept was devised by FCB Creative Director Greg Cameron, Art Director Mpumi Ngwenya and                                                     

Copywriter Mbeu Kambuwa, and the ad recorded in Bryanston at Rob Roy Music.

The ad is the first in a series of ‘Lambile’ ads that will roll out over the course of the rest of year. Keep an ear open.


Client: Famous Brands

Brand: Debonairs Pizza

Creative agency: FCB Joburg

Business Unit Director: Mogani Naidoo

Group Account Director: Sarah Rae

Account Executive: Kaylyn Naicker

Chief Creative Officer: Ahmed Tilly

Creative Director: Greg Cameron

Copywriter: Mbeu Kambuwa                  

Art director: Mpumi Ngwenya    

Strategic planner: Stuart Sims and Katherine Anousakis

Radio Production: Nakita Bolus

Media planners: Jedd Cokayne - The Media Shop          

Production companies: Rob Roy Music             

Editor: Rob Roy Music

Post production: Rob Roy Music