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Debonairs Pizza Spoils South Africans With On The Double® Feast

Press Release - Africa, 07 December 2015

Based on the insight that many South Africans travel home to visit their families during the end-of-year festive season, Debonairs Pizza briefed FCB Joburg to conceptualise a campaign that would appeal and encourage consumption during this period.

The agency’s solution was to focus above-the-line and the creative team of Gareth Paul (Creative Director), Alex Christodoulou (Art Director) and Gila Shapiro (Copywriter) devised a 40-second television commercial, which will be followed by 30-second and 20-second cut-downs for maintenance.

‘Going Home – On the Double® Feast’ is a warm but not overly sentimental spot. It features a young man travelling home from a job in the city to his family who live in a smaller, less urban location. Just a few kilometres outside the town, he uses his cellphone to make an online order and – with perfect timing – is met, outside the family home, by a Debonairs Pizza deliveryman. The family is pleased to see him, even more so when they realise that his home-coming gift to them is a Debonairs Pizza On the Double®  Feast.

Flighting on SABC, ETV and DSTV channels during November and December, the ad was shot by Hungry Films while post-production was handled by Tessa Ford Post Production and Bladeworks.

 

View the ad here: https://www.youtube.com/watch?v=2CBd7HVGnXI

 

 

Credits:

Brand: Debonairs Pizza

Marketing Executive: Toni Joubert

Brand Manager: Lia Lambros

Creative agency: FCB Joburg     

Executive Business Director: Mike Di Terlizzi

Account Director: Sarah Caradoc-Davies

Account Executive: Blaine Roper

Executive Creative Director: Jonathan Deeb

Creative Director: Gareth Paul    

Copywriter:  Gila Shapiro                       

Art Director: Alex Christodoulou                         

Strategic Planner: Jane Jacob    

TV Production: Vanessa Borthwick                                 

Media Planners: Jedd Cokayne - The Media Shop                        

Production Companies: Hungry Films                 

Directors: Gareth Paul; Ian Difford                       

Editor: Tessa Ford                                            

Post-production: Tessa Ford Post Production, Bladeworks