FCB Best Performing Group On Millward Brown’s Best Liked Ads List
With 4 television commercials out of a possible 20, FCB is the best performing group on Millward Brown's recently released Best Liked Ads lists.
The research house named the Top 10 Ads of the First Quarter 2015 and Top 10 Ads of the Second Quarter 2015 today (October 1); FCB has two ads of each list for a total of four.
In addition, FCB Johannesburg is the best performing individual agency. For the first two quarters of 2015, a total of 14 different agencies made it to the lists with four agencies achieving two ads a piece on the lists to FCB Joburg’s three.
The full FCB haul includes:
Q1 – OLX: Son Leaving Home: FCB Joburg
Q1 – Amarula Cream … It Starts: FCB Cape Town
Q2 – Koo Beating the Best: FCB Joburg
Q2 – Ingram’s Camphor Cream: Khodesa: FCB Joburg
“This is another sterling performance by FCB’s creative teams,” said FCB CEO and Chief Creative Officer, Brett Morris. “I’m really pleased that we notched up four positions for four different clients in four different consumer goods sectors, proving our depth and versatility.”
Tracked by Millward Brown’s proprietary system AdTrack™, these lists are a true measure of South Africa’s favourite ads, and agencies are always delighted with their continued presence here.
The full lists are:
2015 – Quarter 1
RANK Client and advert CREATIVE AGENCY
1 |
Albany Bread: Small |
TBWA |
2 |
Mercedes Benz C Class: The Choice |
Merkley & Partners USA |
3 |
OLX: Son Leaving Home |
FCB Johannesburg |
4 |
Kellogg's All Bran Flakes: 5 Day Challenge |
J. Walter Thompson |
5 |
Amarula Cream: It starts... |
FCB Cape Town |
6 |
Nando's: Load Shedding |
MetropolitanRepublic |
7 |
Lays: Cricket in the Park |
Net#work BBDO |
8 |
Spur: Boy's Choir |
Haas Collective |
9 |
Robertson's Spices: Traditional |
Hardy Boys | DDB |
10 |
Panarottis Pizza Pasta: Panarottis Makes it Right |
MetropolitanRepublic |
2015 – Quarter 2
RANK Client and advert CREATIVE AGENCY
1 |
KFC: Mama |
Ogilvy & Mather Johannesburg |
2 |
Koo: Beating the Best |
FCB Johannesburg |
3 |
Capitec Bank: Be in Control |
Capitec Studio in-house |
4 |
Savlon: The Freedom to Explore |
J. Walter Thompson Cape Town |
5 |
Dettol Soap: Worry Less Love More | Slide |
Havas Worldwide Johannesburg |
6 |
Kellogg's Corn Flakes: Changing Times : Tumi |
J. Walter Thompson Johannesburg |
7 |
CTM: Lovie |
Hammersmith & Elephant |
8 |
Ingram's Camphor Cream: Khodesa |
FCB Johannesburg |
9 |
KFC: Ka-Ching Rehit |
Ogilvy & Mather Johannesburg |
10 |
Dettol ASL: Worry Less Love More | Bike |
Havas Worldwide Johannesburg |
Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world.