FCB Best Performing Group On Millward Brown’s Best Liked Ads List

Press Release - South Africa, 02 October 2015

With 4 television commercials out of a possible 20, FCB is the best performing group on Millward Brown's recently released Best Liked Ads lists.

The research house named the Top 10 Ads of the First Quarter 2015 and Top 10 Ads of the Second Quarter 2015 today (October 1); FCB has two ads of each list for a total of four.

In addition, FCB Johannesburg is the best performing individual agency. For the first two quarters of 2015, a total of 14 different agencies made it to the lists with four agencies achieving two ads a piece on the lists to FCB Joburg’s three.

The full FCB haul includes:

Q1 – OLX: Son Leaving Home: FCB Joburg

Q1 – Amarula Cream … It Starts: FCB Cape Town

Q2 – Koo Beating the Best: FCB Joburg

Q2 – Ingram’s Camphor Cream: Khodesa: FCB Joburg

“This is another sterling performance by FCB’s creative teams,” said FCB CEO and Chief Creative Officer, Brett Morris. “I’m really pleased that we notched up four positions for four different clients in four different consumer goods sectors, proving our depth and versatility.”

Tracked by Millward Brown’s proprietary system AdTrack™, these lists are a true measure of South Africa’s favourite ads, and agencies are always delighted with their continued presence here.

The full lists are:

2015 – Quarter 1

RANK Client and advert CREATIVE AGENCY

1	Albany Bread: Small	TBWA
2	Mercedes Benz C Class: The Choice	Merkley & Partners USA
3	OLX: Son Leaving Home	FCB Johannesburg
4	Kellogg's All Bran Flakes: 5 Day Challenge	J. Walter Thompson
5	Amarula Cream: It starts...	FCB Cape Town
6	Nando's: Load Shedding	MetropolitanRepublic
7	Lays: Cricket in the Park	Net#work BBDO
8	Spur: Boy's Choir	Haas Collective
9	Robertson's Spices: Traditional	Hardy Boys \| DDB
10	Panarottis Pizza Pasta: Panarottis Makes it Right	MetropolitanRepublic

2015 – Quarter 2

RANK Client and advert CREATIVE AGENCY

1	KFC: Mama	Ogilvy & Mather Johannesburg
2	Koo: Beating the Best	FCB Johannesburg
3	Capitec Bank: Be in Control	Capitec Studio in-house
4	Savlon: The Freedom to Explore	J. Walter Thompson Cape Town
5	Dettol Soap: Worry Less Love More \| Slide	Havas Worldwide Johannesburg
6	Kellogg's Corn Flakes: Changing Times : Tumi	J. Walter Thompson Johannesburg
7	CTM: Lovie	Hammersmith & Elephant
8	Ingram's Camphor Cream: Khodesa	FCB Johannesburg
9	KFC: Ka-Ching Rehit	Ogilvy & Mather Johannesburg
10	Dettol ASL: Worry Less Love More \| Bike	Havas Worldwide Johannesburg

Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world.