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FCB Best Performing Group On Millward Brown’s Best Liked Ads List

Press Release - South Africa, 02 October 2015

With 4 television commercials out of a possible 20, FCB is the best performing group on Millward Brown's recently released Best Liked Ads lists.

 

The research house named the Top 10 Ads of the First Quarter 2015 and Top 10 Ads of the Second Quarter 2015 today (October 1); FCB has two ads of each list for a total of four.

 

In addition, FCB Johannesburg is the best performing individual agency. For the first two quarters of 2015, a total of 14 different agencies made it to the lists with four agencies achieving two ads a piece on the lists to FCB Joburg’s three.

 

The full FCB haul includes:

Q1 – OLX: Son Leaving Home: FCB Joburg

Q1 – Amarula Cream … It Starts: FCB Cape Town

Q2 – Koo Beating the Best: FCB Joburg

Q2 – Ingram’s Camphor Cream: Khodesa: FCB Joburg

 

“This is another sterling performance by FCB’s creative teams,” said FCB CEO and Chief Creative Officer, Brett Morris. “I’m really pleased that we notched up four positions for four different clients in four different consumer goods sectors, proving our depth and versatility.”

 

Tracked by Millward Brown’s proprietary system AdTrack™, these lists are a true measure of South Africa’s favourite ads, and agencies are always delighted with their continued presence here.

 

The full lists are:

 

2015 – Quarter 1

RANK   Client and advert                                                           CREATIVE AGENCY

1

Albany Bread: Small

TBWA

2

Mercedes Benz C Class: The Choice

Merkley & Partners USA

3

OLX: Son Leaving Home

FCB Johannesburg

4

Kellogg's All Bran Flakes: 5 Day Challenge

J. Walter Thompson

5

Amarula Cream: It starts...

FCB Cape Town

6

Nando's: Load Shedding

MetropolitanRepublic

7

Lays: Cricket in the Park

Net#work BBDO

8

Spur: Boy's Choir

Haas Collective

9

Robertson's Spices: Traditional

Hardy Boys | DDB

10

Panarottis Pizza Pasta: Panarottis Makes it Right

MetropolitanRepublic

 

2015 – Quarter 2

RANK   Client and advert                                                           CREATIVE AGENCY

1

KFC: Mama

Ogilvy & Mather Johannesburg

2

Koo: Beating the Best

FCB Johannesburg

3

Capitec Bank: Be in Control

Capitec Studio in-house

4

Savlon: The Freedom to Explore

J. Walter Thompson Cape Town

5

Dettol Soap: Worry Less Love More | Slide

Havas Worldwide Johannesburg

6

Kellogg's Corn Flakes: Changing Times : Tumi

J. Walter Thompson Johannesburg

7

CTM: Lovie

Hammersmith & Elephant

8

Ingram's Camphor Cream: Khodesa

FCB Johannesburg

9

KFC: Ka-Ching Rehit

Ogilvy & Mather Johannesburg

10

Dettol ASL: Worry Less Love More | Bike

Havas Worldwide Johannesburg

 

 

Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world.