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FCB Joburg cashes in with 16 Midas Awards in New York

Press Release - South Africa, 03 March 2019

FCB Joburg has cashed in with 16 Midas Awards for the World's Best Financial Advertising, including one Gold and 11 Silver Ingots. The agency entered just four campaigns, all for its client Absa, and was rewarded with Ingots across 13 categories, demonstrating the depth and breadth of its knowledge and skills, as well as its attention to detail. The Swiish music video, an important element in a campaign promoting the ease and security of Absa’s credit card facilities, was highly lauded receiving a Gold Ingot in the Retail Category and four Silver Ingots in the Non-Broadcast Video, TV/Cinema and Music – Original Content or Integration categories while the radio spots for the campaign took Silver in the Radio category.

#Africanacity, the campaign created to support Absa’s launch of its new positioning and corporate identity, received four Silver Ingots in the Social Media, Editing, Online and Sound Design/Effects categories, and a Certificate in the TV/Cinema category. Taking three Silver Ingots and one Certificate in the Humour, Low-budget (<$100,000USD), Social Media and Banks Commercial categories respectively was the Absa Law For You social media campaign while, Absa’s Breast Cancer Awareness Month received a Silver Ingot in the PR category and a Certificate in the Social Media category.

 

FCB Joburg’s Deputy Managing Director and the Integrated Business Director on the Absa account, Thithi Nteta, was thrilled with the haul. “FCB Joburg is exceptionally proud of its partnership with Absa, and the work its does on Absa’s business. These awards are testament to the successful collaboration between the Absa and FCB Joburg teams as they strive every day to talk to South African consumers in a manner that touches their hearts and minds.”

FCB Joburg’s full list of 2018 Midas Awards winners:

Award: Gold

Title: Swiiish Music Video

Category: Banks: Retail

Category Group: CONSUMER CATEGORIES

 

Award: Silver

Title: Swiiish Music Video

Category: Non-Broadcast Video

Category Group: USE OF MEDIUM

 

Award: Silver

Title: Swiiish Music Video

Category: TV/Cinema

Category Group: USE OF MEDIUM

 

Award: Silver

Title: Swiiish Music Video

Category: Music: Original Content or Integration

Category Group: CRAFT CATEGORIES

 

Award: Certificate

Title: Swiiish Radio Campaign

Category: Radio

Category Group: USE OF MEDIUM

 

Award: Silver

Title: #Africanacity Social Media Campaign

Category: Social Media

Category Group: USE OF MEDIUM

 

Award: Silver

Title: #Africanacity

Category: Editing

Category Group: CRAFT CATEGORIES

 

Award: Silver

Title: #Africanacity Social Media Campaign

Category: Online

Category Group: USE OF MEDIUM

 

Award: Silver

Title: #Africanacity

Category: Sound Design/Effects

Category Group: CRAFT CATEGORIES

 

Award: Certificate

Title: #Africanacity

Category: TV/Cinema

Category Group: USE OF MEDIUM

 

Award: Silver

Title: Law For You Social Posts

Category: Humor

Category Group: CRAFT CATEGORIES

 

Award: Silver

Title: Law For You Social Posts

Category: Low-budget (<$100,000USD)

Category Group: USE OF DISCIPLINE

 

Award: Silver

Title: Law For You Social Posts

Category: Social Media

Category Group: USE OF MEDIUM

 

Award: Certificate

Title: Law For You Social Posts

Category: Banks: Commercial

Category Group: CONSUMER CATEGORIES

 

Award: Silver

Title: Breast Cancer Awareness

Category: Public Relations

Category Group: USE OF DISCIPLINE

 

Award: Certificate

Title: Breast Cancer Awareness

Category: Social Media

Category Group: USE OF MEDIUM