FCB Named SA’s Top Creative Agency For 3rd Consecutive Year
FCB Africa claimed the Robyn Putter Award for the third consecutive year last night at the 18th annual Sunday Times Top Brands awards function.
The prestigious Robyn Putter Award recognises the creative agencies behind the big brands, and is calculated on a points system for agencies based on their clients’ achievements at the Top Brands Awards.
This year, FCB topped the list for the third consecutive year – making this its fifth Robyn Putter Award in total – with 32 points. The agencies placing second and third achieved 18 and 17 points respectively.
FCB clients who did well in the survey were KOO, Coca Cola, Old Mutual, Toyota SA, Nivea, Engen and Old Mutual.
KOO maintained consumer appeal to win the Overall Favourite Top Brands Grand Prix in the consumer category and also held its position as number one in the tinned food category.
Coca-Cola was awarded the Top Brands Community Upliftment Grand Prix, and the Top Brands Green Grand Prix Award for its contribution to environmental sustainability. It also topped the consumer soft drink category and placed second in the Overall Favourite Top Brands consumer category.
Nivea led the beauty and cosmetics consumer category, Engen the petrol station category, and Toyota South Africa took the Top Brand award in the consumer car category. Old Mutual was awarded prime spot in the long-term insurance category for both the consumer and business categories.
FCB Africa Group CEO and Group Chief Creative Officer, Brett Morris, attributed the agency’s success to its clients.
“You can only create advertising that resonates with consumers and builds favourite brands if those brands themselves and their custodians are committed to excellence, and respect and value their customer base,” he said.
“Our clients are such people, and their willingness to partner with us to create compelling work that speaks in a voice that resonates with consumers gives us the opportunity as a team to entrench their brands in the hearts and souls of South Africans. Congratulations to them for their wins – we are honoured to be your agency.”
The Sunday Times Top Brands survey, conducted by TNS, is one of the leading barometers of consumer sentiment in the country. It polled 3 500 consumers and 502 corporate decision-makers to identify brands that had earned top consumer sentiment in South Africa over the past twelve months.