FCB Worldwide Creates New Role, Appoints Erika Darmstaedter
FCB Worldwide CEO Carter Murray has announced that Erika Darmstaedter has been promoted to chief client officer, FCB Worldwide. In the newly created role, Darmstaedter, who will continue to lead the global Beiersdorf account, will work with account management across the network to guide client strategy and ensure best practices are in place for the strongest possible client/agency relationships.
“Erika is an amazing brand steward who is highly regarded by clients and colleagues,” said Murray. “We have top-notch talent in our network and I can’t think of a better person than Erika to help guide them to become the best in the industry.”
Darmstaedter joined FCB in 2011 as global account director, Beiersdorf. Under her leadership Beiersdorf won seven Cannes Lions in 2014, including the Mobile Grand Prix, and a further eight Lions in 2015.
Darmstaedter was also president of FCB Hamburg from 2013 until earlier this year when she stepped down to prepare for her new role. In her spare time, Darmstaedter regularly speaks at women’s network groups. She also mentors young industry talent around the world from high-school students to young executives and has lectured at Miami Ad School.
“Great client leadership is the foundation of every client/agency relationship. This has never been more true than today, as marketers seek better, faster solutions to their business problems. Creating behavior change across the entire consumer journey is integral to enhancing a client’s bottom line,” said Darmstaedter.
“Our ability to listen, shepherd the right resources around a client challenge, and provide active leadership in a multi-channel environment that will remain ever-changing is essential to our success and I’m excited to help strengthen our already-thriving account teams and bring even more value to our clients.”
A Swiss native, fluent in German, English and French and conversant in Italian, Darmstaedter grew up in Saudi Arabia, Taiwan and Israel. She has held local, regional and global senior executive positions for the bulk of her 30-year career.
Following many years as CEO championing the need for strong leadership on client business, Darmstaedter decided to practice what she preached and returned to leading large pieces of client business, including as global account director on Mars at TBWA, before joining FCB. Darmstaedter also built a shopper marketing agency network across Europe and the Middle East.
About Erika Darmstaedter
One of the industry’s true internationalists in terms of both client and agency businesses, Erika Darmstaedter has been chief client officer, FCB Worldwide since September 2015. She also leads FCB’s Beiersdorf business globally, a position held since joining the network in 2011 and, prior to joining the global leadership team, ran FCB Hamburg as president for nearly three years. Under her leadership, Beiersdorf won seven Cannes Lions in 2014, including the Mobile Grand Prix, and a further eight Lions in 2015 for “NIVEA Doll.”
Fluent in German, English and French and conversant in Italian, Darmstaedter has held senior international executive positions for nearly 20 of her 30 years in advertising, never shying from any opportunity to grow business for her company or its clients. Before joining FCB, she served at TBWA Worldwide as managing director on the Mars Europe account, specifically overseeing Twix and Whiskas as global brand director. Under her guidance, Skittles won a Silver Cyber Lion at Cannes for its “Mega Rainbow” campaign.
Darmstaedter’s advertising career began with Young & Rubicam Business Communications in Switzerland in 1984 as an account coordinator. After a brief period working client-side as the international advertising and promotions manager for ABB Power Generation in Switzerland and Sweden, she moved to the Saatchi & Saatchi network, where her international business skills really took off. She started in the Zurich business communications division in 1993 and within two years was appointed managing director of the Zurich office. She was later named CEO, Group Saatchi and Saatchi Switzerland, a seat from which she repositioned the company from a business-to-business firm to an ideas-based shop and saw the regional group’s revenue jump by a third. In her spare time, she also managed to launch Saatchi & Saatchi Rowland, a communications and public relations consultancy, for which she served as both a member and chairperson of the worldwide board.
Darmstaedter’s first fully international role was with Saatchi & Saatchi X, the shopper marketing network, where she was general manager and managing director for Europe, the Middle East and Africa (EMEA). During her tenure in this position, she launched six full-service shopper marketing agencies throughout the EMEA region and substantially grew its revenue. She also cultivated a strategic relationship with Procter & Gamble to make Saatchi & Saatchi X the agency of record for key brands throughout the region. An important skill is her ability to leverage talent across a global network and identify the best operational structure to serve her clients’ needs.