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How I feel about Cannes Lions 2015

Press Release - Johannesburg, 29 July 2015

Attending the Cannes Lions is an emotional rollercoaster. Advertising and marketing executives from around the world gather to honour the best work from around the world. The rollercoaster ascent starts much earlier than the festival though, as agencies begin the heart-wrenching process of selecting the work that they think will be worthy of the significant entry fee.

And once they’ve bought their ticket to the rollercoaster, they will travel from all over the world and join thousands of other who will endure emotional lows and highs (if they’re lucky) throughout the week as they wait to see if their work has been selected from among thousands of entries to become a prized shortlist which will then be considered for a highly coveted Cannes Lion.

And once the results are released, emotions run high. Those who’ve won celebrate their victory as a vindication of having done great work and those that haven’t bemoan their loss and question the validity of the process. Debates rage on for the duration of the festival, from the jury room to the pavement outside the palais. Let’s just say that those who haven’t won are generally a little more outspokenly emotional.