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New Ad For Debonairs Pizza From FCB Joburg Breaks Through the ‘Cell Phone Barrier’

Press Release - South Africa, 24 April 2017

FCB Joburg has developed a new television commercial for Famous Brands’ Debonairs Pizza that breaks through the ‘cell phone barrier’.

A household name for 26 years and the leading quick serve restaurant in the pizza market, Debonairs Pizza has loyal fans across a broad consumer segment including males and females of all races between 25 and 49 years of age, who are either single, co-habiting, or who may have young families.

‘The Catch-Up’ – which promotes the Smokin’ BBQ Triple Decker® - is flighting on SABC, ETV and DSTV channels until June 12 this year. There is a 45-second versions as well as 30- and 20-second cut-downs.


Conceived by FCB Joburg’s team of Creative Director Greg Cameron, Art Director Kamohelo Morgan and Copywriter Kgaugelo Mokgehle; it was shot under the direction of Executive Creative Director Ahmed Tilly at the Johannesburg & Media Film Services by Boufant and Hungry Films.

“Our new TVC deftly demonstrates that the Smokin’ BBQ Triple Decker® is guaranteed to bring joy to any get together, even one where faces are lit up by cell phone screens,” explained Marketing Executive Toni Joubert.

“The Catch-Up shows four friends conversing face-to-face once their Smokin’ BBQ Triple Decker® arrives instead of posing, posting and surfing … but not before they’ve snapped a shot of the smoking hot meal to share on social media,” she quipped.

You can view the TVC here:


Client: Famous Brands

Brand: Debonairs Pizza

Marketing Executive: Toni Joubert

Creative agency: FCB Africa     

Business Unit Director: Mogani Naidoo

Group Account Director: Sarah Rae

Account Executive: Kaylyn Naicker

Executive Creative Director: Ahmed Tilly

Creative Director: Greg Cameron

Copywriter:  Kgaugelo Mokgehle                       

Art Director: Kamohelo Morgan                         

Strategic planner: Stuart Sims   

TV production: Vanessa Borthwick                                

Media planners: Jedd Cokayne - The Media Shop                      

Production companies: Boufant and Hungry Films                     

Directors: Thabang Moleya; Ian Difford             

Editor: Tessa Ford                                           

Post-production: FCB Film