Sir Fruit appoints HelloFCB+
Sir Fruit, the national juicing and distribution company well known for its quirky take on everything, has appointed HelloFCB+ as its through-the-line agency. Started in 2005 by three brothers, the company produces and distributes everything from cold pressed juices to smoothies, made spectacular as a result of their partnership with tastemakers during the production process. Commenting on the new business, HelloFCB+ Managing Director, Robyn Campbell, said the agency will be responsible for developing and executing Sir Fruit’s new strategy, and is thrilled to be working with this rich, vibrant brand. “Here’s to more of the good stuff, with more human connections,” she quipped.