Umalume Teaches His Nieces And Nephews About Debonairs Pizza
Debonairs Pizza, the 28-year-old proudly South African brand that is also the leading quick serve restaurant in the pizza market, is promoting its Khetha 5 offer five medium pizzas for just R249.90, with a new 30-second TVC and 20-second cut down from FCB Joburg.
Conceived by Creative Director Greg Cameron, Art Director Motlagole Nthite and Copywriter Junior Mokoma off a brief from Famous Brands Marketing Executive Toni Joubert, the TVC was shot in one day by directors Chloe Coetsee and Ian Difford from Darling Films.
The TVC features uMalume, the respected uncle who is regarded as the one who imparts knowledge to the children of the family. In the new Debonairs Pizza ad, uMalume playfully uses this to his advantage, silently invoking his ‘Malume’ status to sneak a preview slice from each of the five pizzas delivered in the uniquely designed Khetha 5 box. The children respectfully wait and listen with only their eyes showing that they know exactly what his strategy is and appreciating the joke.
The ad flights on SABC, ETV, DSTV channels, MNET and Comedy Central for three months. You can view the ad here: https://youtu.be/RxuahmfTygM.
Brand: Debonairs Pizza
Marketing Executive: Toni Joubert
Brand Manager: Rirhandzu Manganye
Creative agency: FCB
Business Unit Director: Mogani Naidoo
Account Director: Kefilwe Khanda
Account Manager: Kaylyn Naicker
Chief Creative Officer: Ahmed Tilly
Creative Director: Greg Cameron
Copywriter: Junior Mokoma
Art director: Motlagole Nthite
Traffic Manager: Theresa Selema
TV production: Mun-ying De Lacy
Media planners: Jedd Cokayne & Sulize Janse Van Vuuren
Production companies: Darling Films
Directors: Chloe Coetsee & Ian Difford
Post-production: Tessa Ford & Left Post
Audio post-production: Audio Militia