Follow The Road

Lexus

Lexus Adaptive Headlights move as you move, shifting the beams as you turn for a better view of the road ahead. With the help of a technique called reverse perspective we were able to demonstrate this technology on a static billboard allowing motorists to experience the headlights first hand and follow the road with Lexus.


Awards

  • Loeries

    Loeries

  • Creative Circle

    Creative Circle

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