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Dan Ariely on Doing The Right Things For The Wrong Reasons

Dan Ariely spoke with the Institute of Decision Making at the Society for Judgement and Decision Making Conference in St. Louis, Missouri about how to influence people to do the right thing. From looking at principles such as the identifiable victim bias to influential reward systems, Ariely walks us through how we, as marketers, should be working alongside behavioral economists to discover how we can influence people to make the right decisions.