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Antonio Petra

Group Exec Strat, Data & Insights FCB Joburg & Hellocomputer

Antonio is the Group Executive for Data & Insights for FCB Joburg and Hellocomputer.

A digital and marketing environment veteran of over 20 years, he is a specialist in strategy, marketing, analytics and measurement, recognised as an industry expert both locally and internationally in this field.

His focus is on building the relevancy of businesses and their products and services to their customers by combining data and marketing strategy.

Methodologies he has developed for the ongoing strategy and optimisation of businesses growing in the digital space are used by some of South Africa’s biggest brands to grow their revenue, improve efficiency, and develop more intimate customer relationships.