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MD Hellocomputer, Group Exec Martech FCB Joburg & Hellocomputer

Joey is a creative industry entrepreneur and a believer in the power of design thinking and collaboration to affect positive change in society and business.

With over 13 years of experience in brand design & brand technology, Joey has successfully founded and led three boutique agencies. In 2017 Joey joined Hellocomputer as managing director of the Johannesburg office after the acquisition of his agency, Threefold Creative — a digital production agency that developed award winning experiential and marketing technology for brands such as KFC as well as digital platforms for international organizations such as Virgin Unite, the African Leadership Institute and the 2014 C40 Cities Summit.

A creative at heart, Joey holds a BA in Communications Management, specializing in creative direction, from the Vega Brand Communications School